By 2030, at least half of BMW Group vehicles worldwide will be fully electric. This follows from the main presentation of the German car manufacturer at the Consumer Electronics Show in Las Vegas, where BMW Chairman of the Board of Directors Oliver Zips on Wednesday presented a vision of the future of BMW, which is based on three main characteristics: Electrification, sustainable development and personalization.
The main attraction of the event was the presentation of BMW i Vision Dee (or Digital Emotional Experience), an electric concept car that will use A.I. and voice recognition technology to communicate with the driver, just like the K.I.T.T. car from the 1980s hit TV show Knight Rider did.
“The only thing that really matters is what you feel and experience when the car greets you,” said Zips, adding that the new concept car BMW will be more of a “faithful companion”.
“The only thing that really matters is what you feel and experience when a car greets you,” said Zips, adding that the new BMW concept car will be more of a “faithful companion” than just a “helpful helper”using artificial intelligence to meet specific driver needs. ” He’ll get to know you better day after day”.
Dee’s talkative on-board artificial intelligence can learn about the driver’s habits and mood and adjust accordingly, from skin-changing – up to 32 colors – to AR-opportunities that allow the driver to participate in the metauniverse and communicate virtually with friends and family from the car.
Meanwhile, competitor Mercedes-Benz announced at CES on Thursday that it plans to build 10,000 electric car charging stations in North America by 2027 in partnership with ChargePoint. One of the obstacles to the introduction of electric vehicles is the low density of charging stations in rural areas.
