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Mixed Feelings on TikTok Shop: Awareness High, Purchase Rate Low

TikTok, once synonymous with Gen Z trends and viral dances, has evolved into a multifaceted platform that attracts a diverse demographic range, reshaping the social media landscape and challenging perceptions about its user base. Recent data from YouGov reveals a seismic shift in TikTok’s user demographics. Despite ongoing regulatory challenges, TikTok has seen a quadrupling...

Economic Jitters: Europe and US Brace for Surge in Chinese Electric Cars

Wang Chuanfu, Chairman of BYD Co., China’s largest auto company, declared that foreign nations are apprehensive about Chinese electric vehicles (EVs). He criticized European and US policies aimed at restricting imports of China-manufactured cars, framing them as reactions to China’s burgeoning dominance in the EV sector. “The reaction from politicians in other countries demonstrates their...

Instagram’s New Ad Experiment: Unskippable Ads Take Center Stage

Instagram is venturing into new territory by testing unskippable ads, a move reminiscent of YouTube’s ad strategy. Users began noticing this feature when screenshots showcasing these unskippable ad breaks started making rounds on social media. According to Instagram’s informational text, these ads come with a countdown timer, compelling users to watch them before continuing their...

Geneva Auto Show Shutters After 119 Years Amid Declining Automaker Interest

The storied Geneva International Motor Show, a cornerstone of the automotive calendar since 1905, will be permanently canceled, its organizers announced on Friday. This decision marks the end of an era for the prestigious event, which has faced dwindling interest from automakers and growing competition from other international shows. The first Geneva International Motor Show...

ChatGPT’s Training Set Expands: OpenAI Partners with News Corp

OpenAI has announced a multiyear partnership with News Corp, allowing the artificial intelligence powerhouse to utilize content from the media conglomerate’s extensive portfolio. This deal, potentially worth $250 million over five years, comes at a time when companies like Microsoft, OpenAI, and Google face increasing scrutiny over their use of copyrighted material to train AI...