Samsung is reportedly gearing up to launch a rollable smartphone featuring an impressive 12.4-inch display by 2025. This strategic decision comes amid fierce competition from rivals like Google’s Pixel 9 Pro Fold and OnePlus’s Open, which have significantly improved their foldable offerings.
The Rollable Revolution
Samsung’s shift toward a rollable smartphone represents a significant pivot in its product strategy. According to a recent report from *The Elec*, the company aims to innovate beyond traditional foldables, which have struggled to capture consumer interest. The anticipated rollable device would feature a display that expands to a sizable 12.4 inches and intriguingly conceal a camera beneath the screen, thereby optimizing the device’s design for a more seamless user experience.
The news follows Samsung’s recent setback in the race for the first “tri-fold” smartphone, a title recently claimed by Huawei with its Mate XT. This rapid evolution of foldable technology highlights the necessity for Samsung to adapt and innovate, pushing the boundaries of what consumers expect from smartphones.
Addressing Market Challenges
Samsung’s current foldable models, the Galaxy Z Fold 6 and Flip 6, have reportedly fallen short of sales expectations. Although the company has not disclosed exact figures, some estimates suggest that pre-sales in South Korea total just over 900,000 units—a decline of over 100,000 from the Galaxy Z Fold 5 and Flip 5 models. The report indicates that global sales for the larger foldable may be under 300,000 units, a troubling sign for the tech giant.
As competitors such as the ultra-slim Honor Magic V3 push the limits of foldable technology, Samsung recognizes the urgent need for innovation. The company is reportedly looking to the second half of 2025 for its rollable smartphone launch, positioning itself to redefine the smartphone landscape once again.
Looking Ahead
With the potential introduction of a rollable smartphone, Samsung may not only regain market share but also reshape the consumer’s perception of mobile devices. The ambition to launch a unique product amidst stiff competition underscores Samsung’s commitment to pioneering new technologies.
As the tech world eagerly awaits further developments, the question remains: will Samsung’s rollable smartphone set a new standard in mobile innovation, or will it face the same challenges as its foldable predecessors?
For more detailed information, you can read the full report https://9to5google.com/2024/09/17/samsung-rollable-2025-report/
