In a bold move, Bloomberg’s sources have revealed that Apple has placed an order for approximately 85 million units of its highly anticipated iPhone 15. This massive order mirrors the number of iPhones produced last year for the iPhone 14 line, as Apple seeks to maintain a steady supply despite the challenges of the global economic turmoil and a decline in smartphone sales.
As the world’s largest company by capitalization, Apple’s production plans are closely monitored, with many component companies depending on its orders. Key players like Samsung, TSMC, Foxconn, and LG are all part of Apple’s extensive supply chain. Notably, Apple had originally planned to sell 90 million iPhones in each of the past two years, but various factors disrupted these plans. In 2021, the shortage of chips led to a reduction in sales, and strict COVID-19 control measures in China impacted production in the subsequent year.
However, the production of iPhone 15 has not been without its challenges. Some of Apple’s partners faced complications, resulting in the company having to reduce the order by approximately 2 million units. Problems with CMOS camera sensors affected the base iPhones, causing a minor setback.
Moreover, Apple’s ambitious vision for the iPhone 15 Pro and 15 Pro Max may encounter difficulties at launch. The company’s desire to create a bezel-less iPhone has led to screen manufacturing issues with LG, potentially resulting in a shortage of these high-end models.
Nevertheless, Apple remains determined to navigate these obstacles and deliver its cutting-edge smartphones to millions of eager customers worldwide. In an effort to bolster overall revenue, Apple is even considering introducing a heftier price tag on the Pro models, aiming to capitalize on their advanced features and appeal to its loyal customer base.
As the world eagerly awaits the launch of the iPhone 15, industry experts and consumers alike are closely monitoring Apple’s every move. The success of this flagship device will undoubtedly have a significant impact on the tech giant’s standing in the global market and the future trajectory of the smartphone industry. Stay tuned for updates as the story unfolds.
